Rue Gilt Groupe:
Lead Designs

TLDR: Lead hero images designed for the Rue La La homepage.

As a part of the Rue La La design team, I was tasked with creating lead designs every day in addition to the rest of my responsibilities. Lead sales were expected to bring in the most revenue and thus required quick and thoughtful designs. Additionally, all images required retouching and color correction to match the seasonal direction. Below is a sample of some of my favorites.